How long do we have?

1888 – founded (20 years after School of Engineering at University of Edinburgh)

Interim years: Kodak moves from dry-plate to film, and from B&W to colour, both early, anticipating future markets. Result = 90% market share.

1975 Steve Sasson demonstrates digital image capture (details: 3.6kg, 23seconds, 0.01MP).

“That’s cute but don’t tell anyone about it”

1989 Steve Sasson & Robert Hills create DSLR; management get “jumpy.”

1999 The then-CEO says

Kodak regarded digital photography as the enemy, an evil juggernaut that would kill the chemical-based film and paper business that fueled Kodak’s sales and profits for decades.”

2012 Bankruptcy